Stellantis Introduces Leapmotor Brand for India – Expansion Plans

Stellantis has officially confirmed the arrival of its electric brand, Leapmotor, in India. After first hinting at its plans last year, the automotive giant has now set the wheels in motion to introduce Leapmotor by the end of the 2024 calendar year. This marks Stellantis’ fourth brand entry into the Indian market after Citroen, Jeep, and Maserati.

The announcement strengthens Stellantis’ vision of pushing electric mobility in India, one of the fastest-growing automotive markets globally.

Overview

Here’s a quick snapshot of the latest update:

Entry Strategy

Leapmotor’s arrival will make it the third pure-electric brand to officially operate in India after BYD and Vinfast. BYD entered the Indian market back in 2021, while Vinfast is preparing to start operations later this year. Clearly, India’s electric vehicle scene is heating up, and Stellantis wants to be right in the middle of the action.

According to Stellantis, Leapmotor’s entry is part of their larger strategy to drive innovation and promote low-carbon mobility solutions in growing markets. With global momentum already behind Leapmotor, thanks to a doubling of its year-on-year vehicle deliveries in 2024, the brand appears ready to tackle the Indian EV space.

Official Statement

Speaking on this important milestone, Shailesh Hazela, CEO and Managing Director of Stellantis India, said that the company is excited to strengthen its commitment to India. He highlighted that Stellantis already has deep roots in India through Jeep and Citroën, giving it a strong understanding of the local market dynamics.

Hazela emphasized that Leapmotor globally is focused on delivering electric vehicles that combine cutting-edge technology, quality craftsmanship, and high levels of customer satisfaction. He also mentioned that the aim in India is to offer premium electric vehicles targeted at upwardly mobile customers who are looking for modern, sustainable transportation options.

Leapmotor’s Global Growth

Leapmotor has been making waves globally, delivering close to 300,000 electric vehicles in 2024 alone. This marks a remarkable growth trajectory, especially considering the brand’s strong focus on innovation, affordability, and sustainability. Their portfolio includes compact city EVs, SUVs, and sedans, all designed to meet the demands of modern consumers.

While the exact models for India have not been announced yet, expectations are high that Leapmotor will launch products tailored to local tastes and requirements, including models that offer a mix of value, range, and advanced features.

Future Outlook

With Stellantis backing Leapmotor’s India entry, the brand is likely to benefit from a solid foundation of experience, dealer networks, and after-sales service support. The Indian EV market is expanding rapidly, and consumers are becoming more open to considering new players who offer reliability, style, and value.

The entry of Leapmotor into India signals yet another exciting chapter for electric mobility in the country. With a proven global track record and Stellantis’ local expertise, Leapmotor could well be the next big name on Indian roads, offering new choices to tech-savvy and eco-conscious buyers.

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