Maruti Suzuki is gearing up to make a big splash in the SUV market once again. The company has confirmed the launch of a brand-new three-row SUV during this financial year. This upcoming model will be positioned above the Grand Vitara in the brand’s growing premium lineup, targeting a segment that Japanese automakers have not explored much until now.
Details
So, what’s cooking? The new SUV is expected to be an extended version of the Grand Vitara, offering three rows of seating. But under the skin, it will share the same platform and the same engine choices as the Grand Vitara. That means you can expect the familiar 1.5-litre petrol engine and the 1.5-litre hybrid motor options.
Interestingly, there’s talk that a CNG variant won’t make it to this SUV. Why? Mainly because CNG systems can be tricky to package in a three-row setup, and buyers in this segment usually prefer more power and flexibility over fuel economy tricks.
Strategy
Maruti Suzuki has been carefully moving upmarket over the past few years, and this SUV is a key piece in that puzzle. It will neatly fill the gap between the Grand Vitara and the premium Invicto MPV. For those thinking this is a bold new idea, well, it’s actually a tried-and-tested formula elsewhere. In international markets, previous versions of the Grand Vitara had three-row siblings like the Suzuki Grand Vitara XL7 and the Grand Escudo.
If all goes to plan, this new SUV will give Maruti Suzuki the bragging rights for having the most three-row vehicles available in India, a title that’s becoming more relevant with growing family and adventure travel demands.
Nexa
Naturally, this upcoming SUV will be sold through Maruti’s premium Nexa channel. And it is going to face some serious competition. Think Hyundai Alcazar, MG Hector Plus, Tata Safari, Jeep Meridian, and the refreshed Kia Carens that is just around the corner.
This SUV is one of two major launches lined up for Maruti Suzuki this financial year. The other big one? The e-Vitara, which will be the company’s first fully electric vehicle produced in India for both local and international markets. It looks like Maruti Suzuki is not just thinking about today but is firmly setting its sights on the future.
The new three-row SUV could be exactly what Maruti needs to strengthen its grip on the premium segment and offer loyal customers a step-up experience without leaving the brand family. The countdown has officially begun.
FAQs
Is Maruti launching a new SUV?
Yes, a three-row SUV will launch this financial year.
What engines will the new SUV have?
It will offer a 1.5-litre petrol and 1.5-litre hybrid motor.
Will the new SUV have a CNG option?
No, CNG is unlikely due to packaging and segment demands.
Where will the new SUV be sold?
It will be sold through Maruti’s premium Nexa channel.
What cars will compete with Maruti’s new SUV?
It will rival Hyundai Alcazar, Tata Safari, MG Hector Plus, and others.
